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GTM Strategy for Alternative Proteins January 2022

Go-to-market Strategy for Alternative Proteins

Alternative proteins are disrupting the entire animal protein value chain, offering both upstream and downstream players higher profit margins, a route to achieve ‘Net Zero’ targets, and improved brand positioning of their products.

Alternative protein producers now have a unique opportunity to go D2C through:

  • Experiential Restaurants
  • Online Food Delivery Channels and Cloud Kitchens
  • Online Grocery Delivery Channels and Meal Kits.

This disruption presents a win-win opportunity across the alternative protein ecosystem via access to niche segments, increased sales, attainment of sustainability goals, low food wastage and unique brand positioning

Learn more about how alt proteins will become a key component in shaping the future food landscape that will revolve around tech, sustainability and personalisation.

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