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Briefings

Immersive Reality in Food and Beverage July/August 2022

Immersive Reality in Food and Beverage

Transforming The Value Chain

Consumers are increasingly preferring the use of immersive reality while shopping as they are starting to see how it significantly enhances their shopping experiences.

Tech-based start-ups are helping incumbents use immersive reality in innovative new ways through strategic alliances, and the F&B industry is poised to benefit.

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