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Meal Kits October 2020

Meal Kits and Delivery Platforms

Taking a bite out of the industry

Meal Kits | A new breath of life in the sector
Initially thought to be the next big disruptor in the food industry, the meal kit sector has seen highs and lows over the last 10 years. However, the pandemic has caused a boom in the sector; HelloFresh’s orders are up 103% in Q2 compared to the same period of 2019, and its market cap is now 40% greater than that of Sainsbury’s (Pitchbook data)

The Meal kit industry is continuing to expand and grow its influence on the food and grocery industries, with HelloFresh continuing to expand by offerings to wine. We believe there is potential for Hello Fresh to build on their business model and offer a wider range of services.

Delivery Platforms | Struggling despite increased demand

Delivery platforms have seen a mixed fortunes over the Covid- 19 pandemic with the closure of restaurants causing reducing revenues. However delivery platforms have since increased their revenues from consumers who have restricted access to ingredients as well as consumers who want to eat out through restaurants or cloud kitchens.

There has been also significant corporate activities in the food delivery platform with JustEat’s $7.8bn merger with Takeway.com, its subsequent $7.3bn announced takeover of Grubhub, and Amazon’s entry in the meal delivery platform industry through its latest $575m investment in Deliveroo. UberEat has also agreed to acquire Postmates for $2.7bn.(Pitchbook data) In addition, German food delivery company Delivery Hero has acquired InstaShop for $360m.(Financial Times)

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