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Briefings

On-demand Grocery January 2022

On-demand Grocery

The fastest-growing segment in the grocery market

COVID-19 restrictions have acted as a major catalyst for a shift in consumer behaviour towards online grocery. 

"On-demand" grocery will become a major battleground with a range of models defining the overall competitive landscape.

Digital adoption coupled with consumer’s need for speed and convenience are the key drivers shaping the segment.

This intelligence briefing uncovers a future route to profitability for “on-demand” grocery that will be – D2C, autonomous and sustainable.

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