The fastest-growing segment in the grocery market
COVID-19 restrictions have acted as a major catalyst for a shift in consumer behaviour towards online grocery.
"On-demand" grocery will become a major battleground with a range of models defining the overall competitive landscape.
Digital adoption coupled with consumer’s need for speed and convenience are the key drivers shaping the segment.
This intelligence briefing uncovers a future route to profitability for “on-demand” grocery that will be – D2C, autonomous and sustainable.