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Briefings

Predictive Analytics In Food Product Development June 2022

Predictive Analytics In Food Product Development

Accelerating Product Development And Success

Traditional new food product development is time consuming. And there are high rates of failure.

Covid-19 has completely changed the consumer’s mindset. If you're not listening to your customers, other brands will!

Tech-based start-ups are helping the incumbents tackle these issues – they are successfully launching new products with the help of predictive data analytics.

VCs have invested c.$4.7 billion in the past 3 years (2019-21) in these start-ups.

Innovators and rising stars in the predictive data analytics landscape are gaining traction and delivering waves of change through their product and process innovations.

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