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New Book “Go Tech, or Go Extinct” Authored by Aquaa Partners’ Paul Cuatrecasas


New Book “Go Tech, or Go Extinct” Authored by Aquaa Partners’ Paul Cuatrecasas Is the Insider’s Guide to Transforming Legacy Companies Into Growth-Focused Industry Leaders”

Go Tech, or Go Extinct: ‘Street-Smart’ Book Delivers Powerful Guide for Companies Struggling to Survive in a Changing Market

London – 6th November 2019 – Many C-Suite Executives have never heard of the term “Techquisition”, but it’s something Paul Cuatrecasas urges them to become familiar with – or risk losing their companies.

In Cuatrecasas’ new book, ‘Go Tech, or Go Extinct’, he offers his unique perspective on why acquiring tech companies is the new way for non-tech, legacy corporations to ensure their survival well into the future.

With technological change and disruption happening lightning-fast and impacting every industry, Cuatrecasas argues that it’s technology and tech companies that are the new lever of value creation for established companies.

“Much of what I talk about in the book is psychological at its core,” says Cuatrecasas. “C-Suite Executives – of which I’ve met thousands – must shift their mindsets and let go of well-established beliefs. Only then will they be able to turn their companies into modernized warriors in the marketplace. In my book, I lay out the roadmap for how to do this – by acquiring a tech company and achieving that vital value transformation – with almost no risk involved.”


“A must read for senior executives looking for new ideas and fresh insights on innovation.”

– Professor Klaus Schwab, Founder and Executive Chairman of the World Economic Forum and author of The Fourth Industrial Revolution

Discover innovative acquisition strategies and mindset shifts to future-proof your company’s bottom line and market value.

In ‘Go Tech, or Go Extinct: How Acquiring Tech Disruptors Is the Key to Survival and Growth for Established Companies’, Paul Cuatrecasas shares his revolutionary approach to transforming legacy companies into forward-thinking industry leaders through the strategic acquisition of disruptive technology companies. As the founder and CEO of Aquaa Partners, Cuatrecasas has facilitated more than forty-five global merger and acquisition transactions involving technology companies and ranging in size from $1 million to $1.5 billion.

Leveraging insights gained from his one-on-one meetings with C-suite executives of over 300 large corporations during 2018 and 2019, Cuatrecasas explains why so many corporates are failing at innovation and why technology companies represent the new secret formula for non-tech corporate incumbents to delight their customers and leave their competition in the dust.

Go Tech, or Go Extinct’ is an insider’s guide to the opportunities available for established companies willing to embrace rapid change without sacrificing their core goals. More encompassing than a “how-to” handbook, this resource is designed for ambitious C-suite leaders eager to implement the future-focused actions vital to survive and thrive. Armed with the same priceless wisdom that Cuatrecasas uses to create exponential returns for his clients, you’ll identify and seize smart ideas on how to invest and acquire to radically improve your positioning.

In ‘Go Tech, or Go Extinct’, you’ll discover:

  • The keys to turning your company into a fully modernized contender
  • How the right partnerships and acquisitions not only protect your market position, but transform your market cap
  • The new levers of value creation required to multiply established corporations’ market worth
  • The methodologies and tactical ploys to invest in and acquire tech companies with almost zero risk
  • Important factors in bringing teams of technology talent into your culture without breaking it, and much, much more

Go Tech, or Go Extinct’ is an unparalleled insight into how you can maintain your company’s success in a disruptive climate. If you like straightforward advice, proven fact-based tactics, and don’t mind a departure from traditional culture, then you’ll love Paul Cuatrecasas’ tour-de-force.

“By acquiring (or investing in or doing an exclusive partnership with) the right technology company, and doing it in the right way, established companies can not only avoid being disrupted by tech companies but they can also disrupt their own industry, over time creating exponentially increasing market value and dominating their industry for the next decade and beyond,” says Cuatrecasas.

Early reviews of the book from industry leaders and commentators have been stunningly positive.

Former Chief Executive Officer of KPN Mobile, Paul van Doorn, writes: “Go Tech, or Go Extinct’ is a tour de force, written by an entrepreneur who’s been in the trenches and lives it, every day. This book deserves to be read by every CEO of large, traditional corporates everywhere.”

“If you’re going to read one book this year to better understand the future of M&A, this is it. In Go Tech, or Go Extinct Paul Cuatrecasas offers a new lens on risk-taking and how to transform an established incumbent company. Smart, practical and street-smart, this is the leadership book for the next generation,” – Stéphane Pere, Executive Vice President, The Economist Group

‘Go Tech, or Go Extinct’ is available now:

For a wealth of additional resources on both the book and Paul’s far from “business-as-usual” career, visit the official website:

About the Author:

Paul Cuatrecasas is the founder and CEO of Aquaa Partners, an investment banking firm based in London. Over the past twenty-eight years, Paul has completed over forty-five merger and acquisition transactions around the world worth more than ten billion dollars cumulated and over sixty corporate finance advisory and strategic consultancy assignments. He is the author of ‘Go Tech, or Go Extinct’ in which he shares his revolutionary approach to transforming legacy companies into forward-thinking industry leaders through the strategic acquisitions of disruptive technology companies. Paul has been quoted in The Washington Post, The Los Angeles Times, US News & World Report, and Forbes. He lives (most of the time) in London with his wife and three children.

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