E*TRADE invested in a new holding company called E*TRADE UK (Holdings) Ltd (ETUK) in return for a shareholding of approximately 28% in ETUK
Electronic Share Information Ltd (ESI) was a market leader in offering information services over the Internet. The company had approximately 180,000 registered users.
E*TRADE is the pioneer of online trading for retail investors.
It was in the early ‘80s when a physicist and inventor developed a process to place a trade online for retail investors. This became the first online transaction sent to an exchange, and it paved the way for all main street investors to control their own investments online, without the need of a human broker.
Today, it is a leading online financial services firm that specializes in a first-class experience for the digitally inclined investor and trader, backed by personal professional guidance. E* Trade also has a high-tech custody platform for advisors and the industry’s #1-rated stock plan administration platform.