Deal summary
- Green Leads, a provider of pay-for-performance demand generation services has acquired Target 250, a provider of performance-based outbound sales services to technology from DN Capital
- The companies combined to provide global enterprise software and technology companies with deeply integrated quality pipeline generation programs in both North America and Europe
- Green Leads gained the technology to provide its sales and marketing clients with a single source of investment for appointment setting, lead nurturing, market research, and other demand generation best practices
About DN Capital
DN Capital is a leading global investor in digital media and software companies at both the early and growth stage with offices in London and Palo Alto. DN Capital's objective is to identify, invest in and actively support digital media and software companies with the potential to be global leaders. Portfolio companies include Shazam Entertainment, Endeca Technologies, Datanomic, Mister Spex, OLX, Digital Chocolate, Tbricks and windeln.de. The professionals at DN Capital bring over 50 years of private equity experience to their investments, and actively work with portfolio companies to steward their growth through the various stages of development.
About Green Leads
Andover, MA based Green Leads delivers pay-for-performance demand generation services that drive greater revenue for enterprise-level b2b software and technology companies in North America and Europe. Clients receive the highest level of introductory or qualified b2b appointment setting, lead nurturing, market surveys and list builds. All programs are pay-for-performance and backed by guaranteed service-level agreements.
About Target 250
Target 250 is a business/productivity software manufacturer of performance based outbound sales services to technology and communications companies. The company offers services including appointment setting, account setting profiling, channel enablement, prospecting workshops and data services to technology firms.
"We've doubled in size three years in a row and Green Leads has been able to break the mold on integrating with our customers’ go-to-market and pipeline generation initiatives to deliver material top-line results...Our clients are demanding that we expand our delivery to the EMEA region, which triggered the acquisition of Target 250. Target 250 has both the core expertise and an exceptional client roster to create an immediate value for our joint customers as well as new prospects looking for an integrated extension to their sales and marketing channels,”
