Advised: Natterbox on its Series A investment from Octopus Investments

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Deal summary

We are excited to announce a new transaction today in which Aquaa Partners has played a key role as advisor to the board and shareholders of NJ2B Ltd (“Natterbox”) in securing Series A funding from a leading investment firm, Octopus Investments. Natterbox delivers world-class leading service levels to its customers through efficient and effective integration of voice into their digital customer communications.

As the world’s first global business phone system managed entirely within Salesforce, the Natterbox platform allows companies to revolutionise interactions with customers over the phone and provide them with a much more streamlined, informed and personalised experience.

The deal will allow Natterbox to continue its rapid growth.

About Natterbox

Natterbox launched in 2010 to solve business telephony issues and bring voice into the digitised customer experience through a global cloud PBX service that captures and integrates voice into customer processes. Over 500 organisations around the world rely on Natterbox to set new standards in customer experience, drive measurable increases in sales efficiency, competitive advantage and organisational success. Customers include Groupon and Legal & General.

About Octopus Investments

Octopus Investments, part of the Octopus Group, is an award-winning, fast-growing UK fund management business with leading positions in tax-efficient investments, multi manager funds, and UK smaller company financing. We can back companies through their growth cycle from early stage to those listed on AIM, providing investors with the opportunity to benefit from our active management and expertise. We manage assets for retail investors and institutions including pension funds, asset managers, fund-of-funds and family offices. And we’re changing the world of investments for the better by offering a straight-talking approach to investing, exceptional customer service and a range of products that aim to do what they say they will.

Octopus is one of the UK’s fastest growing companies. We’re building businesses to transform markets and customer expectations. We are experts in investments, UK smaller companies, energy and healthcare. We currently manage more than £7.5 billion on behalf of our customers. Octopus Investments, Octopus Energy, Octopus Healthcare, Octopus Labs, Octopus Property and Octopus Ventures are all part of Octopus Group. Visit

Aquaa Partners acted as exclusive financial advisor to NJ2B Ltd (Natterbox).

Paul Cuatrecasas, CEO of Aquaa Partners, said: 

“Natterbox is a rapidly growing and innovative UK-based technology company that is now well positioned with support from Octopus to increase its market share in the UK and beyond. We’re proud to have played our role as an advisor in this deal. As more and more established companies in all industries leverage technology to transform their operations, companies like Natterbox will continue to benefit.”

Aquaa Partners acted as exclusive strategic and financial advisor to Natterbox.

Aquaa Partners has been instrumental as an advisor to us on this transaction. From day one they helped us prepare for our Series A funding, including patiently managing all the ups and downs of the process, while still tenaciously focusing on getting us over the finish line. They were a great team player and we look forward to continuing to work with them in the future.
Neil Hammerton CEO of Natterbox
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  • Sector(s)

    Audiotech, Technology

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